“Legadema” the environmental and animal hope of João Sousa.

João Sousa presented his SS20 collection at Bloom at Past Portugal Fashion.


Bloom Upload, intended for creators who are still in the early stages of their tracks. Despite being born in this millennium, João Sousa proved that, at 19, he already has his wishes well defined and directed. On the catwalk, he presented five coordinates with many whites and less patterns, which led us to the African savannah and jungles. The aim was to convey the devastating impact of animal extinction in the world, as well as concern for the preservation of large cats in Africa, as their numbers have been drastically reduced over the years. White represents, on the one hand, the decline of species but, on the other, a hope for the end of poaching and pollution that destroys various habitats.


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"In 2010 Beverly and Dereck Joubert, both National Geographic filmmakers and explorers, found a leopard in a 2000-year-old tree in Africa. This discovery led the pair on a new and special four-and-a-half year journey, accompanying development daily. this calf, which they called Legadema (light of the sky).

Through their research, the Joubert have ventured into the wildest and most dangerous places in Africa, particularly Botswana, where they currently live in a marsh tent and are subjected to extreme heat and cold temperatures and even terrible storms. All in the end to capture the essence of African animals, specifically felines.

Their initiative, in partnership with National Geographic, to preserve the big cats in Africa stems from their desire to celebrate these animals and the daunting numbers of their reduction over the last 50 years. Half a century ago there were 450000 lions, but by 2010 there were only 20 000. In addition, the existing 45 000 tigers were reduced to around 3000. Cheetahs, in turn, dropped from 50 000 species to 12000. In the end, the population of leopards that for 50 years ago totaled 700,000 individuals has been reduced to 50,000. This population decrease is related to the activity of safari hunters, legally and illegally, and the demand for feline fur.

“Legadema” conveys the impact of extinction on our world. There is a significant increase in white in the collection, almost as if we were erasing the register of these animals over the years. But at the same time, white represents a hope for the end of poaching and pollution that destroys the habitat of these cats. There is also an evolution of the finalization that represents the abusive search for the skins of these animals and a reduction of color and pattern that represents the decrease and authenticity of the animals."