We interviewed João Sousa, one of the designers participating in the last edition of Portugal Fashion.
What is your assessment of this edition of Portugal Fashion?
Despite everything, this edition has virtually found a new public, the social networks and private messages of the brand on the day of the parade increased compared to previous editions of the event.
What was the great inspiration for this collection?
The great inspiration for this collection was the Australian coral reef, and the work of biologist Emma Camp, who is trying to recover the reef, of which more than half is dead. This desire, the colors, the shapes inspired me to create "Horizon".
What does this collection effectively want to "tell" the world?
This collection intends to demonstrate to the world a reality, which despite being informed by the media people tend to ignore. So this is an attempt to draw attention through fashion / art.
What is the reason for the choice of fabrics and colors used?
The materials I chose, namely cotton and linen represent the freshness of Australian lands, blue cotton refers to the ocean, white refers to the death of a coral, linen was dyed yellow, an allusion to the colors of corals and the summer sun, finally, black nappa refers us to a new approach to the lines of diving neoprene.
Do you consider that the pandemic had any impact on the creation of this collection?
Yes, the level of organization of this collection had to be rethought, the choices also had to be faster and more assertive so that in the end the result was the one you wanted.
João Sousa was present at BLOOM, an experimental platform for designers who are still at an early stage of their projects, and with whom Troficolor, imbued with its mission spirit, is proud to collaborate.
João Sousa was born on June 10th of the new millennium, the year 2000. It was around the age of 4 that he said "I want to be a stylist", and in the year 2015, at the age of 15, he began to study fashion design at the prestigious Porto Fashion School. He had the opportunity to develop his DNA with many professionals in the fashion industry in Portugal, with their school projects and national and international fashion competitions.
In 2018 he made his first Spring/Summer 19 fashion collection entitled "Sons of the Lake", where he had the opportunity to make his debut in the platform of young designers of Portugal Fashion, Bloom. In 2019 he returned to the event with his vision for the Autumn/Winter 19 collection - "Refuge", highlighted by Vogue Italia as one of the best in the winter edition of Portugal Fashion.