TROFICOLOR EXPANDS ITS OFFER IN SUSTAINABLE SEGMENTS

It is an extension of the work that has been developed by Troficolor and that has in the fall-winter collection 24/25, to be presented at international fairs this summer, one of the reference points: the company has not only expanded the range of denim and sustainable fabrics, but is also betting on new approaches to flannels, corduroy and the ready to wear concept.

The novelties are many and promise a prominent place in international fairs where Troficolor will be present during this semester, such as Texpremium, a preview for European exhibitors at the London Textile Fair or the always reputable PV Paris. "We can highlight the offer of denims and fabrics with BCI cotton, organic cotton with GOTS / OCS certification, recycled cotton and polyester with GRS / RCS certification, "says Ana Maria Magalhães, export sales manager of the company.

But there is more news in the strategy of presenting "new articles with different types developed with raw materials and production processes that respect the environment," says Ana Maria Magalhães. Among them we highlight "the flannel line with different patterns, the corduroys with different widths, the quilted fabrics with different formats, and the velvdenim concept, ready-to-wear denim with a velvety touch and wool look", she adds.

Founded in 1956, Troficolor is a family business with a global presence on five continents, in markets as diverse as Australia, China, Colombia, Canada, the United States and Tunisia.

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